Lucie Bouthillette

PARTNER, V-P MARKETING,
COMMUNICATIONS, AND
BUSINESS DEVELOPMENT

Lucie Bouthillette

PARTNER, V-P MARKETING,
COMMUNICATIONS, AND
BUSINESS DEVELOPMENT

Expertise

Lucie Bouthillette joined Provencher_Roy in 2011 as V-P Marketing, Communications and Business Development. A graduate of the Université de Montréal’s School of Urban Planning, she began her career working in the fields of product design and themed exhibitions. As a result of professional development and acquired experience, she gradually shifted toward communications, marketing and business development. Lucie has significant experience in developing communication projects as part of a multidisciplinary team. She was both Director of Commercialization from 2004 to 2009 and Senior Director, Institutional Communications between November 2009 and July 2011 at Mouvement Desjardins, where she was in charge of managing the brand and the group’s institutional advertising.

Thanks to her extensive experience in design, communication and brand management, she contributes added value to any project for those businesses wishing to manage their brand using all possible levers, including the extremely important one that is the business environment. Lucie oversees the strategic development of the firm and the promotion of its services, and heads the graphic design team. Actively involved in the design and communication community, Lucie has sat on numerous boards, including those of the Montreal Museum of Fine Arts’ Volunteer Association, the Foundation for the Marie-Enfant Rehabilitation Centre of the Sainte-Justine UHC, and Mission Design.