Provencher_Roy is proud to announce its role as main designer for the Sainte-Catherine Street West project, as was revealed yesterday by Montreal Mayor Valérie Plante. The redevelopment concept reflects the desire to strengthen the singular and composite identity of Sainte-Catherine Street. The project seeks to express the great collective and innovative ambitions of this artery that is much loved by Montrealers and the city’s many visitors. Interestingly, the urban furniture was designed by Michel Dallaire, an industrial designer at Provencher_Roy. Moreover, the firm helped establish the redevelopment objectives for McGill College Avenue, between Sherbrooke West and Cathcart. Provencher_Roy has also been awarded the mandate for the redevelopment of Phillips Square, which will see the public square return to its historical form, a rectangular block traversed by two intersecting pathways.