The Citadelle maple syrup producers’ cooperative needed to completely redesign its Montreal flagship boutique in order to align the latter with the new positioning of its Délices Érable & Cie brand. Its initial mission being to promote maple products, the company wished to introduce a new concept with the addition of honey and cranberry products to its offering. As well, Citadelle sought to rejig its boutique-bistro concept in order to provide a gourmet experience in a contemporary terroir ambiance. The only way to achieve this aim was to enhance the appeal of the Saint-Paul Street outlet, located in the touristic heart of the city.
Citadelle - Coopérative de producteurs de sirop d'érable
3 256 pi2 (302 m2)
Explains Pascale Vaillancourt, designer and partner at Provencher_Roy, “It was very interesting and stimulating to work with Citadelle to contemporize the boutique’s identity, all the more so because the original building was magnificent and we were able to return it to its former glory. We are immensely proud today to have our work acknowledged by the industry!”
The design team’s first initiative was to reorganize the space by knocking down a dividing wall and reducing the width of the stairs. Thus remodelled, the store became more spacious and its structural attributes, such as the stone and brick walls, were accentuated. Furthermore, clearing the large windows at the end of the room enabled the area to be bathed in natural light.
The palette of black and white tones gives the boutique a sober chic that keeps the focus on the products. The use of maple wood, selected for its sturdiness, adds a touch of warmth without falling into rustic cliché. The gourmet products, lit by pendant copper lamps that create luminous halos, are displayed on custom-made shelves made of black metal and wood. At the back of the boutique, an open kitchen protected by a large quartz counter attracts customers, inviting them to mull about the boutique and get acquainted with the products. The choice of copper and quartz is reminiscent of French kitchens and bakeries, while maple wood emphasizes the tradition behind the brand.
Particular emphasis was put on making the boutique integrate into the surrounding urban fabric seamlessly. The Délices Érable & Cie boutique is contemporary, refined and spacious: a distinctive space where visitors can relax by a large fireplace on cold winter days, learn how maple, honey and cranberry products are made, and savour the results!
Prix Espace commercial - 1 600 à 5 400 pi2, Grands Prix du Design 2016