Délices Érable & Cie

Country Canada
City Montréal
Customer Citadelle - Coopérative de producteurs de sirop d'érable
Surface area 3,256 ft²
Year 2016

Contemporary, refined and airy, the boutique-bistro offers a gourmet experience in a terroir atmosphere. The palette of white and black confers a chic sobriety to the boutique, while the maple wood brings warmth to the place.

The Citadelle maple syrup producers’ cooperative redesign its Montréal flagship boutique in order to match the new positioning of its Délices Érable & Cie brand and reinforce the appeal of the point of sale on Saint-Paul Street, in the tourist heart of the city. Its initial mission being to promote maple products, the new concept introduce the addition of honey and cranberry products to its offering.

The design team’s first initiative was to reorganize the space by knocking down a dividing wall and reducing the width of the stairs. Thus remodelled, the store became more spacious and its structural attributes, such as the stone and brick walls, were accentuated.
Furthermore, clearing the large windows at the end of the room enabled the area to be bathed in natural light. The palette of black and white tones gives the boutique a sober chic that keeps the focus on the products. The use of maple wood, selected for its sturdiness, adds a touch of warmth without falling into rustic cliché. The gourmet products, lit by pendant copper lamps that create luminous halos, are displayed on custom-made shelves made of black metal and wood.

Particular emphasis was put on making the boutique integrate into the surrounding urban fabric seamlessly. An open kitchen protected by a large quartz counter attracts customers, inviting them to mull about the boutique and get acquainted with the products. The choice of copper and quartz is reminiscent of French kitchens and bakeries, while maple wood emphasizes the tradition behind the brand. The Délices Érable & Cie boutique is contemporary, refined and spacious: a distinctive space where visitors can relax by a large fireplace on cold winter days, learn how maple, honey and cranberry products are made, and savour the results!